SIOF Joven Campaign

Fundación Konecta and Fundación FAD Juventud promote a digital awareness campaign on Instagram and TikTok

The aim of this project is to inform, guide and give psychological support to anyone who needs it through SIOF Joven (SIOF Youth).

SIOF Joven, , a service of Fundación FAD Juventud with the support of Fundación Konecta, was launched in March 2020 to offer emotional and social support, as well as accompaniment in the complicated moments brought about from the negative consequences of the pandemic, where high levels of stress and anxiety were detected. So much so that 31% of young people between 15 and 29 years of age have experienced feelings or attacks of anxiety.

This project, which offers a free service through calls, videoconferencing and WhatsApp, which adapts attention and response to possible demands related to different mental health problems, aimed at the general population and more specifically at young people, wants to continue growing and expanding its service to reach as many people as possible. For this reason, it has promoted the training of a professional team for care, as well as launching a digital strategy to raise awareness through social networks: Instagram and TikTok..

In recent years, the trend towards an increase in mental health-related problems has been consolidated. In fact, more than 2,500 queries have been received from minors and young people related to different risk behaviours, such as video game abuse or compulsive gambling. In 2023, the most common topics of consultations received at SIOF Joven were anxiety (22%) and drug use (20%).